I work in event tech. Registration, event apps, streaming and broadcast ops. The audience sees a clean show. I see the signal chain, the backup paths and the things most likely to break first.
Thirteen years in. I have run the show floor, and now I own the technology behind it. At Kestone, I manage four products my team built from scratch: the onsite registration and experience suite, the YZ in-person event app, a virtual event platform and a webinar product. The app brings agendas, AI matchmaking, polling and moderated Q&A into the same journey.
Registration is where most of my work sits. Pre-event forms and approvals, RSVP management, onsite registration and QR check-in, smart badge printing, session tracking, booth lead capture, feedback and giveaway tracking. One connected attendee journey, from the first invite to post-event follow-up.
Before product, I produced Google and YouTube APAC events through MCI Group across India, Australia, Japan and Southeast Asia. Before that I built and led a five-person engineering team at Kestone delivering 450+ virtual and hybrid events a year.
Same goal every time: build something that holds up, fix problems before anyone sees them, and stay calm when the count hits zero.
Not a job-title list. These are real problems I got handed, the tools I built to fix them, and the numbers from the other side.
Registration is the backbone of every event I run. One flow from invite to follow-up, so the data captured at the door is still useful when sales picks it up.
Signal doesn't move itself. This is the kit and the workflow I set up for live and hybrid shows.
VIRSA uses registration data to auto-classify 80 to 90% of attendees by industry and predict intent from profile and company context. Registration to attendance went from 30% to 42%, and reconfirmation calling dropped 28%. Badge tagging by role and intent lets floor teams spot buyers, partners and other groups at a glance.
The shows kept getting bigger, and so did everything I was on the hook to keep on air. Then I moved to the other side and started building the tools instead.
The stacks, protocols and platforms behind the work. Certified where it counts.
If you need event tech that just works and stays out of the way, that's what I do. Product, delivery or live production, happy to chat.